Global Marketing in Albania Assignment Example | Topics and Well Written Essays - 1500 words

Global Marketing in Albania - Assignment ExampleThis research will begin with the universe of discourse and demographics of Albania. As of July 2014, the population of Albania is 3,020,209, of which 19.3 part belongs to 0 to 14 age groups, 19.2 share belongs to 15- to 24 age group, 19.2 percent belongs to 25 to 54 age group, 10.5 percent to 55 belongs to 64 age group and 11.1 percent belongs to 65 years and over age group. Population growth rate is 0.3 % whereas birthrate is 12.73 births per 1000 population. Knowing nearly the population, the demographics, the trends and related statistics of a specific country or region is critically important while supplying for marketing of certain goods or services to that market mainly to design and develop the marketing strategies by considering customer requirements and preferences. Albania is a small mountainous country with a long Adriatic coastline. The country has a Islamic majority. Basically, Albanians are divided into two, the Nor thern Albanians or Ghegs, and the Southern Albanians or generally termed as Tosks. Shkumbin River plays a noteworthy role in dividing the southern and northern Albanians. According to Albanias official figures, Muslims are 59 percent of the Albanian population, Catholic amounts to 10 percent of Albanias population and Orthodox Christian below 10 percent. For a global marketer, it is very important to see where the economy stands and how it stays in comparison with early(a) economies either nearby or with those the company proposes to expand its marketing. Albania is ranked 68, in relation to business purlieu and ease of business. The figure given below shows the ranks of Albania and other comparator economies on the ease of doing business.