Louis Reil Essay Essay Research Paper Louis free essay sample

Louis Reil Essay Essay, Research Paper Louis Riel Essay Louis Riel is likely the most celebrated and well-known M? Ti that had of all time lived. M? Ti were people who had Aboriginal and French-Canadian parents, M? Ti is a Gallic word that means # 8220 ; assorted # 8221 ; or # 8220 ; mixed blood # 8221 ; . Riel was a adult male of thoughts and was a adult male who was knowledged in the authorities. He did many of import heroics in Canadian History, he was a leader of the M? Ti people and was looked up to and esteem really much by his people. He got into problem with the Canadian authorities many times in his life, but he neer changed his beliefs, point of view or attitude about what he thought of about and for his M? Ti people. He did all he could and all he was capable of making at his full potency to assist the manner the M? Ti people were populating and being treated. We will write a custom essay sample on Louis Reil Essay Essay Research Paper Louis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mr. Riel was a really good educated Lawyer in the first old ages of his calling life and so he became a instructor after he was forced to travel off from where he was antecedently populating. In the life of Louis Riel Canada was spread outing due west and the Canadian authorities was taking away the M? Ti people # 8217 ; s land and their rights were being encroached upon. Many people, such as the Canadian Government and the English people were really racist towards the M? Ti and the Aboriginal people of North America. Louis David Riel was born in the twelvemonth 1844 on January 21st. When he was 10 old ages old he attended an all male childs Catholic school at St. Boniface boulder clay he was 14 in 1858. He had studied Latin and he graduated and went on to Collage accompanied by two other M? Ti male childs. Louis Riel was a really literate individual and when he was 20 old ages old he started a verse form book and he entered his first verse form. One of those verse forms was: My Radiant Native Blood My venas class with native blood: And I exalt my ascendants. You who sang to me the Huron Carol In keen tones. You felt the pleasance Of its appeal and pride. And I the poet pledge to you The court of my poetries. ( From the Yellow Booklet of Louis Riel Essay Material ) Riel did really good in Collage and decides to analyze jurisprudence in Montreal, so from 1866 when he was 22 old ages old to when he was 24 old ages old he went off to Minnesota and any historiographer that of all time studied him does non cognize that clip in his life. Louis Riel returned back to his fatherland St. Boniface a twelvemonth subsequently and he shortly rose to be the leader of the M? Ti Motion by organizing it and being the secretary of the operation. That same twelvemonth The Canadian House of Commons gets a impermanent authorities for Rupert # 8217 ; s Land and the North- Western Territory who was William McDougall. The M? Ti people who were led by Riel did non like this so they stopped Mr. William McDougall from come ining the land and turned him around to travel back to where he came from. A small while subsequently at the beginning of the following twelvemonth in 1870 Louis is said to hold an unwellness called # 8220 ; encephalon febrility # 8221 ; and he was p ut into mental infirmary establishments for his ain good, he shortly got better after a few months in the mental establishment. After he got out of the mental establishment he approved the executing of Thomas Scott. Who was an Orangeman from Ontario and had been arrested, and so executed by the M? Ti people. Riel has perfectly no legal right to hold him changeable, but Riel himself neer touched a gun for that intent. He had a firing squad shoot Scott for him. Even though Riel may hold ordered that squad to hit Thomas Scott, those work forces could hold refused the undertaking, no affair how powerful Riel seemed. That same twelvemonth the Manitoba Act was passed so that meant that the M? Ti people could hold freedom to their ain linguistic communication and have representation in Parliament in the House of Commons. Riel went to the House Of Commons but was non allowed to sit as a member in the House, he was threatened to be shot by the Government soldiers, but Louis Riel was non afra id of them. In the twelvemonth 1884 Gabriel Dumont rode to Montana to speak to Louis Riel into coming back to Canada to take and assist the M? Ti people one time once more. Riel did travel with Dumont back to Canada, by making that Riel was put on the lining being captured by the Canadian Government. He had been put into expatriate and was banned degree Fahrenheit read-only memory Canada, so it was illegal for him to return. When he got to Canada he went to Batoche with his M? Ti people and his trustworthy buddy Gabriel Dumont. Louis Riel led the M? Ti people in a battle against Major-General Fredrick Middleton and his ground forces. Sadly the Metis people were defeated and Louis Riel gave himself up to the enemy. Mr. Riel requested to hold a tribunal session in the Supreme Court of Canada, but he was denied it and was charged with high lese majesty. He was sentenced to be hanged on September 18th 1885 on August 1st by a Jury of six that found him guilty, but still recommended clemencies. They said that he could populate if he had a mental scrutiny that proved him insane, and he agreed to be insane. That one thing would hold saved his life. The hanging of Louis Riel was postponed, and the twenty-four hours he was hanged was November 16th 1885, and after he was buried in his Hometown of St. Boniface, Manitoba. The M? Ti thought that Louis Riel was a male parent of Confederation because he represented them because they could non stand for themselves. He helped them through many Rebels, and wars. He did all he could to assist them and the manner they were being treated. Riel was a really good educated individual and he was a really good leader to the M? Ti people. To them he was a prophesier, a saint, a hero, an bizarre revolutionist, a taking adult male, an graven image. He was the M? Ti christ. Mr. Riel was treated with great regard, everyone loved and looked up to him, he was the greatest thing that of all time lived harmonizing to the M? Ti people. Louis Riel was praised for his daring and strength towards the Canadian Government. Riel was honoured for his dedication, committedness and confidence to his people. He saved the Metis people and helped them out all the clip. They all thought that he was a male parent of alliance, and that he did non merit to be executed in the terminal. He wa s called a sufferer because he was person who died for a cause. The Canadian Government and those who were against the M? Ti People and Louis Riel thought the exact antonym. They thought that he was a liquidator for holding Thomas Scott shooting and killed. They called him a lunatic, a superb moonstruck, a scoundrel, a ill-conceived visionary and a condemnable. Those people who called him those names were besides racist towards the M? Ti and Aboriginal people. So most of those names that they called Sir Louis Riel were untrue from the get downing anyhow. I think that Louis Riel should non hold been hung because he represented those who were non capable of stand foring themselves in the right manner. Louis Riel was disappointed with the manner his M? Ti people were, so he took it upon himself to assist them out the best manner he could. I think that he did a reasonably good occupation, sing the fact that the opposing side seemed so much stronger, and much more powerful so the M? Ti people and Louis Riel. I think that the M? Ti people had better ways of life and better thought and traditions so the Canadian Government that immigrated to Canada. I besides think that the Aboriginal and the M? Ti people were excessively nice to the English Immigrants and that they should hold laid down some more Torahs and have been more aggressive about who # 8217 ; s foreman. When Louis Riel was executed by hanging he wrote in his journal that he was maintaining on the twenty-four hours he was hung, these words: I have devoted my life to my state. If it is necessary for the felicity of my state that I should now discontinue to populate. I leave it to the Capital of rhode island of my God. Louis Riel ( From the Yellow Booklet of Louis Riel Essay Material ) The statement on his executing was this: For helping to relieve the wrongs of my countrymen I am to be # 8230 ; but I will non state it. For holding done all I could to break the status of the people at big as an Aboriginal, as an American and as a prophesier will I lose my temporal life. Louis Riel ( From the Yellow Booklet of Louis Riel Essay Material ) Today Louis Riel is still thought of as a Father Of Confederation by many people, what he did for Canada over 100 old ages ago is still thought about all the clip. Peoples frequently debate about what happened to him, and if it was right or incorrect, or good or bad.

Cross cultural change

Cross cultural change Within today's society, organisation is known to change rapidly and constantly. This may be a small change such as introducing new technology within the workplace or a big change such as company takeover (Kirke, 2014). The success of failure of change within a workplace depends on the implementation process as well as the communication process. In order to have a successful change there must be good change management training involved in order to support the leaders to effectively implement the change throughout the organisation (Kirke, 2014). Although change may be challenging and intense, within an organisation it is critical to adapt to change, this is mainly due to keeping up with the competitive economy by being productive and introducing new ideas (Wiley, 2011). However in order to adapt to change, effective strategies will need to be considered in order to introduce the new change. This will be discussed based on the case study of A NEW BEGINNING FOR CLEMENGER BBDO who lacked change due to not wanting to take any risks, however became successful through changing certain areas within the company.Figure 1: Process-data model for the change manage...The key drivers of change will be examined as well as the main perspectives relating to the case.Avoiding change is a critical factor within the business world as many organisations may fall into debt and lose many clients, stakeholders and other social relations within the business. The Clemenger BBDO went downhill in 2005 as the company was going through financial issues. Rob Morgan was originally working in the Clemenger Company in Melbourne and was the founder of the company. The main issue was Morgan refusing to keep up with change as he thought it was too risky to take. The main key drivers of change within the case include the need to gain profit, clients and stakeholders. As...

Culture Briefing. Nicaragua Research Paper Example | Topics and Well Written Essays - 1500 words

Culture Briefing. Nicaragua - Research Paper Example As such, all systems and strategies of leadership have to address themselves to these unique attributes in order to achieve some level of meaning and efficiency. Nicaragua has gone through a troubled history with challenges on nearly all the spheres of her national life. Appropriating these challenges into opportunities is a leadership skill that entails strategy, reflection, and judgment. Nicaragua is situated in Central America on the borders of Honduras and Costa Rica to the North and South respectively. Nicaragua’s geographical positioning places it within the tropics. The Pacific Ocean and the Caribbean Sea surround the country to the west and east respectively. In terms of size, Nicaragua remains the largest country in Central America. Two lowlands and a highland divide the country (Gritzner, 2010). The lowlands are the Pacific lowlands and the Caribbean lowlands while the central highland situates at the center of the country. In this regard, it follows that much of the country features significant aspects of geographical features that relate to the highland and the two lowlands. Nicaragua remains one of the biologically unique countries due to its unique ecosystems, which thrive within the fertile areas of the country. The element of biodiversity features among the country’s attraction as a destination of tourism and research.In essence, some of the issues that attend to the element of diversity have to be regarded in terms of the distinguishing geographical features that separate the country into its unique aspects. It might be argued that the determination of the country’s diversity is to be determined through a vast array of features that determine the manner in which it relates to the element of diversity. In this regard, some of the issues that attend to the element of diversity have to be considered within the context of geographical uniqueness and the rich tropical climate that enables the thriving of the diverse ecosystem in the Central American country (Staten, 2010). Its vast geographical space offers unique advantages that connect within the social and environmental spheres as understood within the element of cultural diversity. The history of Nicaragua weaves together the origin, lives, and experiences of the original inhabitants and the indigenous groups of the region before bringing out the various aspe cts of life that connect with the experiences of colonialism and the struggles of the post-colonial country. The original inhabitants of Nicaragua were people who spoke the Chibcha language. They lived simple lives and practiced hunting and gathering as their mainstay. The original inhabitants lacked permanent places as they kept shifting from one region to another, within the vast countryside, in search for food and water. Conflicts between them and other indigenous group led to migrations and settlements in areas that would later define the different ethnic compositions of Nicaragua (Baracco, 2005). However, the inhabitants who made the most significant impact on the history of Nicaragua were the people of Nicarao ethnic group from whom the name Nicaragua was derived. These people later encountered the Spanish conquers who mingled with the native women leading to the mixed race of the mixed race that constitutes the dominant race of the people of Nic

Does Journalism still matter to society Essay Example | Topics and Well Written Essays - 1500 words

Does Journalism still matter to society - Essay Example The arrival of new technologies and advancements in communication channels have revolutionized journalism. For one this has initiated a shift away from traditional journalism that has its roots in print media. Technological advancements in the form of the Internet have led to a decline in print circulations (O’Sullivan and Heinonen 2008). A significantly large readership now accesses the Web as a source of information. This is why many newspapers have expanded their presence to the Web with print versions being synchronized with the web content. The shift towards web technologies have been critical in introducing new practices to journalism that have reshaped traditional journalism (Pavlik 2000). As such, media outlets such as the social media is increasingly occupying an important place as one of the leading sources of news and information (Franklin 2012). Another implication is that a large number of users primarily use social media sources to seek information with an increa singly large amount of information being available on new media sources. This shows that traditional media has essentially declined and so has traditional journalism that emphasized print media. This has also changed the business model of journalism which relied earlier on advertising revenues resulting from sales of their print assets. Therefore, it is apparent that the nature of traditional journalism has changed especially with the demise of print media outlets and the rise of the Internet and social media.

Evidence Based Management and Leadership Research Paper

Evidence Based Management and Leadership - Research Paper Example In the last decade, it has been accepted that in the medical industry the decisions should be evidence based because in this way they can be more careful regarding individual patient’s treatment. Using evidence based management actually provides a just and more explicit way of taking care of someone (Axelsson, 2005). Medical is a profession where everything starts with care and treatment, therefore the use of evidence based management is very much necessary in this field. The evidence may come through a deep research and the observations and in this way we can say that in the medical field the research regarding new innovations and the medicines are really needed.  It is the 21st century and now almost everything is revolutionized or at least running in a new direction and also at a faster pace than ever before. Therefore, we can say that old techniques and the formulas are obsolete now and there are many new techniques to replace the old ones. Medicine is a kind of professi on, which only become perfect with a lot of experience and practice. Along with the practice and experience, the importance of research and exploring new and creative innovation cannot be neglected here. Innovativeness and the creativity play an important role in building a good image of a leader. Therefore, we can say that evidence based management can also help for building a good and effective leader in the hospitals.There is a famous proverb that ‘to a hammer, everything looks like a nail’.

Cosmetic products

Cosmetic products 1. Introduction Cosmetic products are very important in human life due to the improvement of the living standards. And by bringing the products to potential customers, cosmetic advertisements are quite popular in all means of media. Actually, cosmetic advertisers bring the products to customers in different ways which depend mostly on who the customers are. In other words, they design different advertisements of the same product to target different groups of viewers, namely men and women. The differences among such advertisements motivate me to do a small-scaled research on one of the factors that lead to such different features: the languages used in those advertisements. In more details, this essay aims to examine if any gender-based linguistic differences can be utilized in cosmetic advertisements with the purpose of targeting and influencing viewers of different genders by answering the following research questions: Why do advertisers need more than one advertisement for ONE same product? Is language one of the most important differences (among other differences like characters, language, other advertising techniques †¦) between the two kinds of advertisements? Then why and how important is it in making such difference? 2.Theoretical background In this section, a general view of advertising and gender differences will be introduced in order to provide a basic background to answer the very first research question before the main focus of the essay is discussed about further details of language use in advertisements. A special attention is paid on the theory of gender differences in language use in advertisements, which will be examined in seven different advertisements for Clear Shampoo in the later part of the essay. 2.1. An overview of advertising Nowadays, businesses and manufacturers are actually aware of the great importance of advertising their products or services since a successful advertisement can bring them great profits whereas an unfortunate commercial can lead them to bankruptcy (Sadek-Endrawes, 2008). Thus, businesses and manufactures always try their best to find out ways to design the best advertisements for their products and services with the utilization of effective techniques. Those techniques then are used as tools to attract attention, â€Å"engage minds, trigger emotions and change what people think† (adcracker.com a famous website for tips, tools and techniques to create world-class advertising ideas). Among them are special metaphors (a symbolic representation for the product), promises of benefit or problem solving, offers of free samples, features of human-like and life-like, features of â€Å"eye candy†, etc. Writers from adcracker.com also believe that it might be useful to choose or create their own characters who are put in some special situations, for example conflicts, which can be exaggerated. But the most and foremost important techniques that all advertisement designers need to know are the techniques of choosing the target viewers and language wisely and correspondingly. That is the reason why there are sometimes more than one advertisements designed for only one single product. 2.1.1. Language use as a powerful advertising technique It is obvious that language plays a vital role in the society in general and in everyones life in particular. We use language of all kinds every day, if it is not to say, every moment to communicate with other people, to get ourselves and our own opinions expressed and vice versa to get the same things from others (Gyllgard, 2006). Mastering that communicative power of language, sensible advertisers seem to always try their best to utilize language as a powerful tool to influence the viewers. More specifically, they often try to use language quite distinctively in order to catch viewers attention (adcracker.com). For example, they sometimes play with words, use them out of context, and create new ones in order to help viewers remember a certain brand. Sometimes, those words become the famous slogan for the brand like Moving Forward for Toyota cars or Malaysia Truly Asia for Tourism in Malaysia. Language in advertisements is also used as internationalized (Sadek-Endrawes, 2008), which is expected to be beneficial in order to create same response from viewers of different countries in case the product comes into the global market. Another observation which is recorded by French researchers about language use in advertisements is that 50 percent of all words are supposed to be nouns and verbs. In conclusion, with the wise choice of language, advertisers can make outstanding effects on advertisement viewers. 2.1.2. Viewers targeted as an influential advertising technique Most advertisers know that advertising techniques have persuasive energy and that the strength of such persuasive energy is measured in several ways, but most importantly in relation to a target audience (adkracker.com). It is explained by adcracker.com that different target audience have different lifestyles, different attitudes, different feelings and emotions, which is consequently resulted in different behaviors. Thus, successful advertisers are often sensible in building adverts that can get people to take action or plant a belief in the minds of their prospective buyers by closely associating their adverts with the targeted viewers. It is also agreed by itvdictionary.com that the â€Å"personalization† to a group of target audience can lead to â€Å"greater awareness†. More specifically, in a ChoiceStream survey, they noted that 38% of respondents say that they are more willing to pay attention pay attention to such individually focused advertising. 2.2. An overview of gender difference 2.2.1. Gender difference in general Men and women are different in various aspects which can mainly be categorized into biological and social factors. Consequently, different terms are coined to show such differences, for example â€Å"sex† and â€Å"gender†. Sex is defined by Eckert and McConnell-Ginnet (2003:10) as a â€Å"biological categorization† which is based primarily on â€Å"reproductive potential† and â€Å"gender† is the â€Å"social elaboration† of biological sex. This means that â€Å"sex† is something fixed before birth (Thomas, 2004) with while â€Å"gender† is something that the social life shapes on us continuously in every pace of our life (Graddol and Swann, 1994:8). And it is believed and proved by many researches (Coates, 1993; Tannen, 1993; and Trudgill, 2000) that gender has a major influence on language use by a process named â€Å"socialization† (Tannen 1993:84) 2.2.2. Gender difference in language use As afore-mentioned, language is an important part of an individuals life which helps to form his/ her â€Å"social identity† (Gyllgard, 2006:1) by different â€Å"linguistic habits† which reflect different â€Å"individual biographies and experiences† (Graddol and Swann, 1994:5). Coates (1993:144) also claims that â€Å"when children adopt linguistic behavior considered appropriate to their gender they perpetuate the social order which creates gender distinctions† This means that language is among the most significant factors, bedsides social roles and social positions, that make great distinctions between men and women. Actually, it is observed that men and women use language differently in a â€Å"gender-appropriate† manner (Tannen, 1993:85) since they are small. In the following part of the paper, that different use of language by different genders will be discussed in three main aspects: (1) topic choices, (2) word choices and (3) manner of speaking Topic choices In terms of topic choices, men are believed to talk more about sports or other physical activities when they are small (Poynton, 1989) and about current concerns, about their strength and their dominance (Coulmas, 2005) when they grow up. Meanwhile, women are believed to spend time talking more on home activities, romance and fantasy worlds. Later in their life, they are considered to choose to talk about â€Å"nonsense† and â€Å"unimportant† personal topics (Gyllgard, 2006). Consequently, mens language is often considered as serious and important while womens is seen as trivial and easy to ignore (Coates, 1993). Word choices It is believed that women seem to be more careful about choosing words than men. And it is explained that this results from the different roles of the two genders in the society. Women are considered to have their first and foremost roles as caring the families and bringing up children. Consequently, they need to be careful with the words they use or otherwise they may set bad examples for their children. Also regarding word choices, in their works (Poyton, 1989 and Eckert and McConnell-Ginet, 2003), researchers find that women use more intensifies (such as so and very), words of approximation (such as about and around), or inessential qualifiers (like really or so) than men. Women are also claimed to use more adjectives (including â€Å"empty† adjectives like cute and evaluative adjectives like wonderful) and adverbs. Furthermore, hedges and tag questions are found more in women language rather than mens in order to require confirmation or signal uncertainty respectively (Lak off, 1989). Manner of speaking With the same reasons of different social roles, in terms of manner of speaking, women seem to be more polite in speaking. Therefore, it seems that taboo language like slang or swear words are likely to be created and used by men rather than by women (Poyton, 1989). Lakoff (1989) also agrees with this by giving an example that women choose to use weaker expletives like oh dear or goodness instead of words like shit or damn. Meanwhile, Coates (1993) believes that the language used by women is collaboration-oriented with supportive comments to create and maintain relationship of â€Å"closeness† and â€Å"equality† while that used by men is competition-oriented in order to assert their positions of dominance. There are differences between men and womens language in other aspects, however, due to the limit of this essay, only three above-mentioned are chosen to be discussed in this section and to be examined in the later one. 3. Methodology and Data This study focuses on the difference between the languages used by men and women in different advertisements for one same product, namely Clear Shampoo, a very popular shampoo in Vietnam. Secondly, it will test whether the advertisers are successful in utilizing the difference between men and women language in order to target viewers of different genders by checking whether viewers of different genders can recognize which advertisement is for them or not. First of all, English versions of seven Clear Shampoo advertisements are selected to be the data for analyzing and those advertisements are chosen for several reasons. Firstly, shampoo is now an essential cosmetic product that people, regardless of their age, their social or financial status and certainly their gender, have to use in their daily life. Thus, it is worthwhile to investigate the advertisements of such product. Secondly, it is found that there are several different advertisements of Clear Shampoo on television as well as on Youtube at the same time and it is presumed by the author that it may result from the advertisers purpose of targeting viewers of different genders. Consequently, with the help of Google search and Youtube website, seven advertisements of Clear Shampoo are collected and transcribed in the appendices of this essay for being analyzed. Differences among those advertisements will then be figured out by checking the above-mentioned theory and later used to group the seven advertisements into 3 groups: for men, for women and for both men and women. To make the research more reliable, the seven selected advertisements for Clear Shampoo are shown to 20 viewers of both genders who are non-native speakers of English but gain sufficient proficiency to understand the advertisements. Actually, they are Vietnamese teachers of English and students of some M.A. programs for English Linguistics or English Teaching Methodology. The viewers are asked to watch the seven advertisements and answer four following questions: Who does each advertisement target, men or women? What features of the advertisement tell you about its target viewers? Does language used in the advertisement one of those features? How does language tell you about the target viewers? 4. Data analysis and results The results of the interviews surprise the author when most of interviewees, after answering the first two questions, claim the features that inform them about the target viewers of the advertisements are mainly the models and images of the ads. Most of them only pay attention to the language of the advertisement after the third question.   However, they all realize the difference in the language used in the adverts and agree that the language used in adverts by men and women partly tell us about the target viewers. Thus, firstly, this section presents the gender differences in language used in seven Clear Shampoo advertisements which are grouped in differences in (1) choice of topic, (2) choice of word and (3) manner of speaking. Such differences are resulted from the data analysis which is based on the above-mentioned background and the opinions of the interviewees. 4.1 Choice of topic It is revealed by the advertisement analysis that male models talk about their confidence and show their strength as well as their dominance to others by facing the problems: †¦ Black is confident†¦. Confidence means no dandruff. (Appendix 1) †¦ Face it. †¦ Cover it. †¦ I deal with dandruff like man. (Appendix 4) or †¦Rage. Rage against her breath of fear. (Appendix 5) Meanwhile, female models talk about beautyas in: †¦ some beauty shampoos(Appendix 3) about their daily activities such as â€Å"combing† in appendix 3 or about their emotion and their perception as in: †¦ I love my hair. †¦ Im convinced. (Appendix 2) †¦ Convinced. I am. (Appendix 3) They also mention one fact that they often try to avoid the troubles they encounter: †¦ Hide it†¦ Cover it†¦ I keep it secret as any woman should. (Appendix 4) 4.2 Choice of words 4.2.1 Verb choice As male models choose to talk about their confidence, their strength as well as their dominance, they use words that help to express perfectly what they mean. Actually, they use strong verbs as â€Å"breath†, â€Å"move† and â€Å"sweat† in appendix 1 or â€Å"face†, â€Å"solve†, and â€Å"deal with† in appendix 4 or verbs that show their activeness as in †¦ I trust Clear. (Appendix 1) The verbs spoken by male voiceovers also have the same feature: â€Å"remove† and â€Å"prevent† the dandruff (appendix 5), or make the dandruff â€Å"go away† and â€Å"stay away† (appendix 7) so that â€Å"its all settled† (appendix 4). All those verbs bring to the audience the active position of the speakers, and thus, reveal their dominant positions. On the other hand, the verbs used by female models are quite different when they seem to display the defensive positions of the women †¦ Im convinced. (Appendix 2) †¦ Convinced. I am. (Appendix 3) or their avoidance solutions for dandruff by hiding it, covering it or keeping it secret (appendix 4). 4.2.2 Adjective choice As their concerns are different, female and male models choose different adjectives when they speak about their hair. For example, most male models and voiceovers use â€Å"black† to talk about their hair or the hair they want to have: †¦ I like black. Black is confident. Black looks good. (Appendix 1) †¦ From black into darkness †¦ and into the dark, the icy blackness follows. (Appendix 5) †¦ the seduction of black, the temptation of black. Its the closeness of black that you can only have†¦ Be black. (Appendix 6) At the same time, female models talk about the features of â€Å"soft†, â€Å"clean† and â€Å"beautiful† which are just suitable to describe female hair. †¦ Clear makes my hair soft and beautiful†¦.Just soft hair. (Appendix 2) †¦ Can your shampoo leave your hair soft and clean †¦ Clear takes it soft. †¦Just soft hair. (Appendix 3) 4.3 Manner of speaking The last but not least feature that 20 viewers and the author realize as the difference between the two genders is the way they speak. Female models talk with a collaborative orientation. They talk as if they want to share their experience with the audience whereas male models and voiceovers try to assert their positions of dominance by a competitive orientation. They talk about their dealing with dandruff (appendix 4), the collision of â€Å"sparks† and dandruff (appendix 5), their black â€Å"seduction† and â€Å"temptation† when they are dandruff free (appendix 6). The tendency of dominance is also expressed by their short imperative sentences which can be found more frequently in male models or voiceovers speech: †¦ Face it †¦ Solve it (Appendix 4) †¦ Rage, rage against her breath of fear. (Appendix 5) †¦ Make the season more seductive. Make it a Clear Black Valentines. Be board. Be Black. Move closer anytime. Have Clear Black Valentines. (Appendix 6) The first advertisement with the male model, Bi Rain, also offers another feature of male speech. That is the logic in thinking and speaking: †¦ Black is confident. Black looks good. Looking good means no dandruff. Confidence means no dandruff. Clear means no dandruff. With his logical speech, Bi Rain tries to convince the audience the close relationship among Clear, black, confident and looking good. And he seems successful with my interviewees. All in all, from the above analysis of the language used in seven adverts, it comes to a conclusion that advertisement No 1, 5 and 6 are targeted at men (although by what the author and the interviewees get from the adverts, 5 and 6 target at both men and women); advertisement No 2 and 3 are for women and the rest are targeted at both men and women. 5. Conclusion It can be seen from the results that the female language and male language used in seven Clear Shampoo advertisements follow tightly the theory that are presented in other researches on gender differences in language. However, the interviews with Vietnamese viewers who are non-native speakers of English reveal that what lead such viewers to the conclusion of target audience are not the language but the models and the images of the advertisements. The study also come to another conclusion that the advertisers, who are expected to pay attention to the language of advertising, an effective tool of persuasion, do not actually do so. And the results are the wrong target of the two advertisements number 5 and 6, which advertisers tend to target at both men and women (which can be understood by the images of â€Å"white Clear† for women and â€Å"black Clear† for men) but actually target only at men if only language of the advertisements is analyzed.

Joseph Stalin :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Son of a poverty-stricken shoemaker, raised in a backward province, Joseph Stalin had only a minimum of education. However, he had a burning faith in the destiny of social revolution and an iron determination to play a prominent role in it. His rise to power was bloody and bold, yet under his leadership, in an unexplainable twenty-nine years, Russia because a highly industrialized nation. Stalin was a despotic ruler who more than any other individual molded the features that characterized the Soviet regime and shaped the direction of Europe after World War II ended in 1945. From a young revolutionist to an absolute master of Soviet Russia, Joseph Stalin cast his shadow over the entire globe through his provocative affair in Domestic and Foreign policy.   Ã‚  Ã‚  Ã‚  Ã‚  Stalin was â€Å"born in Gori, Georgia† as the third and only surviving child of a â€Å"cobbler and ex-serf†(Compton’s 403). His true name was Iosif Vissarionovich Dzhugashvili. â€Å"In 1912 he took the alias of ‘Stalin’, from the Russian word stal, meaning ‘steel†, hence his nickname â€Å"Man of Steel†(Compton’s 402). Stalin began his studies at the seminary as a devout believer in Orthodox Christianity, where he was soon exposed to the radical ideas of fellow students. In 1899, just about the time of graduation, he gave up his religious education and to devote his time to the revolutionary movement against the Russian monarchy. In 1902 Stalin was hunted down and arrested by the imperial police for organizing a large worker’s demonstration. A year later he was sentenced to â€Å"exile in the Russian region of Siberia, but soon managed to escape and was back in Georgia by early 1904†(Arc her 58). When the Russian Social Democratic Party split into Menshevik and Bolshevik factions, Stalin sided with the Bolsheviks, who just happened to be led by Vladimir Lenin. Stalin immediately became a staunch follower of Lenin, studying his every move. He did marry in 1905 but his beloved bride died of tuberculosis two years later. Their son, Yasha, died later in a Nazi Prison camp during World War II. After the Bolshevik’s Civil War victory, Stalin became highly organized and was elected secretary of the Communist Party. â€Å"After Lenin’s death, Stalin gradually isolated and shunned his political rivals, especially Leon Trotsky, and by the end of 1929 Joseph Stalin had succeeded in eliminating his opponents and became the supreme leader of the USSR† (Compton’s 404).   Ã‚  Ã‚  Ã‚  Ã‚  In the late 1920’s, living in Lenin’s shadow, Stalin decided that the New Economic Policy would introduce the Five-Year Plan.