Cosmetic products

Cosmetic products 1. Introduction Cosmetic products are very important in human life due to the improvement of the living standards. And by bringing the products to potential customers, cosmetic advertisements are quite popular in all means of media. Actually, cosmetic advertisers bring the products to customers in different ways which depend mostly on who the customers are. In other words, they design different advertisements of the same product to target different groups of viewers, namely men and women. The differences among such advertisements motivate me to do a small-scaled research on one of the factors that lead to such different features: the languages used in those advertisements. In more details, this essay aims to examine if any gender-based linguistic differences can be utilized in cosmetic advertisements with the purpose of targeting and influencing viewers of different genders by answering the following research questions: Why do advertisers need more than one advertisement for ONE same product? Is language one of the most important differences (among other differences like characters, language, other advertising techniques †¦) between the two kinds of advertisements? Then why and how important is it in making such difference? 2.Theoretical background In this section, a general view of advertising and gender differences will be introduced in order to provide a basic background to answer the very first research question before the main focus of the essay is discussed about further details of language use in advertisements. A special attention is paid on the theory of gender differences in language use in advertisements, which will be examined in seven different advertisements for Clear Shampoo in the later part of the essay. 2.1. An overview of advertising Nowadays, businesses and manufacturers are actually aware of the great importance of advertising their products or services since a successful advertisement can bring them great profits whereas an unfortunate commercial can lead them to bankruptcy (Sadek-Endrawes, 2008). Thus, businesses and manufactures always try their best to find out ways to design the best advertisements for their products and services with the utilization of effective techniques. Those techniques then are used as tools to attract attention, â€Å"engage minds, trigger emotions and change what people think† (adcracker.com a famous website for tips, tools and techniques to create world-class advertising ideas). Among them are special metaphors (a symbolic representation for the product), promises of benefit or problem solving, offers of free samples, features of human-like and life-like, features of â€Å"eye candy†, etc. Writers from adcracker.com also believe that it might be useful to choose or create their own characters who are put in some special situations, for example conflicts, which can be exaggerated. But the most and foremost important techniques that all advertisement designers need to know are the techniques of choosing the target viewers and language wisely and correspondingly. That is the reason why there are sometimes more than one advertisements designed for only one single product. 2.1.1. Language use as a powerful advertising technique It is obvious that language plays a vital role in the society in general and in everyones life in particular. We use language of all kinds every day, if it is not to say, every moment to communicate with other people, to get ourselves and our own opinions expressed and vice versa to get the same things from others (Gyllgard, 2006). Mastering that communicative power of language, sensible advertisers seem to always try their best to utilize language as a powerful tool to influence the viewers. More specifically, they often try to use language quite distinctively in order to catch viewers attention (adcracker.com). For example, they sometimes play with words, use them out of context, and create new ones in order to help viewers remember a certain brand. Sometimes, those words become the famous slogan for the brand like Moving Forward for Toyota cars or Malaysia Truly Asia for Tourism in Malaysia. Language in advertisements is also used as internationalized (Sadek-Endrawes, 2008), which is expected to be beneficial in order to create same response from viewers of different countries in case the product comes into the global market. Another observation which is recorded by French researchers about language use in advertisements is that 50 percent of all words are supposed to be nouns and verbs. In conclusion, with the wise choice of language, advertisers can make outstanding effects on advertisement viewers. 2.1.2. Viewers targeted as an influential advertising technique Most advertisers know that advertising techniques have persuasive energy and that the strength of such persuasive energy is measured in several ways, but most importantly in relation to a target audience (adkracker.com). It is explained by adcracker.com that different target audience have different lifestyles, different attitudes, different feelings and emotions, which is consequently resulted in different behaviors. Thus, successful advertisers are often sensible in building adverts that can get people to take action or plant a belief in the minds of their prospective buyers by closely associating their adverts with the targeted viewers. It is also agreed by itvdictionary.com that the â€Å"personalization† to a group of target audience can lead to â€Å"greater awareness†. More specifically, in a ChoiceStream survey, they noted that 38% of respondents say that they are more willing to pay attention pay attention to such individually focused advertising. 2.2. An overview of gender difference 2.2.1. Gender difference in general Men and women are different in various aspects which can mainly be categorized into biological and social factors. Consequently, different terms are coined to show such differences, for example â€Å"sex† and â€Å"gender†. Sex is defined by Eckert and McConnell-Ginnet (2003:10) as a â€Å"biological categorization† which is based primarily on â€Å"reproductive potential† and â€Å"gender† is the â€Å"social elaboration† of biological sex. This means that â€Å"sex† is something fixed before birth (Thomas, 2004) with while â€Å"gender† is something that the social life shapes on us continuously in every pace of our life (Graddol and Swann, 1994:8). And it is believed and proved by many researches (Coates, 1993; Tannen, 1993; and Trudgill, 2000) that gender has a major influence on language use by a process named â€Å"socialization† (Tannen 1993:84) 2.2.2. Gender difference in language use As afore-mentioned, language is an important part of an individuals life which helps to form his/ her â€Å"social identity† (Gyllgard, 2006:1) by different â€Å"linguistic habits† which reflect different â€Å"individual biographies and experiences† (Graddol and Swann, 1994:5). Coates (1993:144) also claims that â€Å"when children adopt linguistic behavior considered appropriate to their gender they perpetuate the social order which creates gender distinctions† This means that language is among the most significant factors, bedsides social roles and social positions, that make great distinctions between men and women. Actually, it is observed that men and women use language differently in a â€Å"gender-appropriate† manner (Tannen, 1993:85) since they are small. In the following part of the paper, that different use of language by different genders will be discussed in three main aspects: (1) topic choices, (2) word choices and (3) manner of speaking Topic choices In terms of topic choices, men are believed to talk more about sports or other physical activities when they are small (Poynton, 1989) and about current concerns, about their strength and their dominance (Coulmas, 2005) when they grow up. Meanwhile, women are believed to spend time talking more on home activities, romance and fantasy worlds. Later in their life, they are considered to choose to talk about â€Å"nonsense† and â€Å"unimportant† personal topics (Gyllgard, 2006). Consequently, mens language is often considered as serious and important while womens is seen as trivial and easy to ignore (Coates, 1993). Word choices It is believed that women seem to be more careful about choosing words than men. And it is explained that this results from the different roles of the two genders in the society. Women are considered to have their first and foremost roles as caring the families and bringing up children. Consequently, they need to be careful with the words they use or otherwise they may set bad examples for their children. Also regarding word choices, in their works (Poyton, 1989 and Eckert and McConnell-Ginet, 2003), researchers find that women use more intensifies (such as so and very), words of approximation (such as about and around), or inessential qualifiers (like really or so) than men. Women are also claimed to use more adjectives (including â€Å"empty† adjectives like cute and evaluative adjectives like wonderful) and adverbs. Furthermore, hedges and tag questions are found more in women language rather than mens in order to require confirmation or signal uncertainty respectively (Lak off, 1989). Manner of speaking With the same reasons of different social roles, in terms of manner of speaking, women seem to be more polite in speaking. Therefore, it seems that taboo language like slang or swear words are likely to be created and used by men rather than by women (Poyton, 1989). Lakoff (1989) also agrees with this by giving an example that women choose to use weaker expletives like oh dear or goodness instead of words like shit or damn. Meanwhile, Coates (1993) believes that the language used by women is collaboration-oriented with supportive comments to create and maintain relationship of â€Å"closeness† and â€Å"equality† while that used by men is competition-oriented in order to assert their positions of dominance. There are differences between men and womens language in other aspects, however, due to the limit of this essay, only three above-mentioned are chosen to be discussed in this section and to be examined in the later one. 3. Methodology and Data This study focuses on the difference between the languages used by men and women in different advertisements for one same product, namely Clear Shampoo, a very popular shampoo in Vietnam. Secondly, it will test whether the advertisers are successful in utilizing the difference between men and women language in order to target viewers of different genders by checking whether viewers of different genders can recognize which advertisement is for them or not. First of all, English versions of seven Clear Shampoo advertisements are selected to be the data for analyzing and those advertisements are chosen for several reasons. Firstly, shampoo is now an essential cosmetic product that people, regardless of their age, their social or financial status and certainly their gender, have to use in their daily life. Thus, it is worthwhile to investigate the advertisements of such product. Secondly, it is found that there are several different advertisements of Clear Shampoo on television as well as on Youtube at the same time and it is presumed by the author that it may result from the advertisers purpose of targeting viewers of different genders. Consequently, with the help of Google search and Youtube website, seven advertisements of Clear Shampoo are collected and transcribed in the appendices of this essay for being analyzed. Differences among those advertisements will then be figured out by checking the above-mentioned theory and later used to group the seven advertisements into 3 groups: for men, for women and for both men and women. To make the research more reliable, the seven selected advertisements for Clear Shampoo are shown to 20 viewers of both genders who are non-native speakers of English but gain sufficient proficiency to understand the advertisements. Actually, they are Vietnamese teachers of English and students of some M.A. programs for English Linguistics or English Teaching Methodology. The viewers are asked to watch the seven advertisements and answer four following questions: Who does each advertisement target, men or women? What features of the advertisement tell you about its target viewers? Does language used in the advertisement one of those features? How does language tell you about the target viewers? 4. Data analysis and results The results of the interviews surprise the author when most of interviewees, after answering the first two questions, claim the features that inform them about the target viewers of the advertisements are mainly the models and images of the ads. Most of them only pay attention to the language of the advertisement after the third question.   However, they all realize the difference in the language used in the adverts and agree that the language used in adverts by men and women partly tell us about the target viewers. Thus, firstly, this section presents the gender differences in language used in seven Clear Shampoo advertisements which are grouped in differences in (1) choice of topic, (2) choice of word and (3) manner of speaking. Such differences are resulted from the data analysis which is based on the above-mentioned background and the opinions of the interviewees. 4.1 Choice of topic It is revealed by the advertisement analysis that male models talk about their confidence and show their strength as well as their dominance to others by facing the problems: †¦ Black is confident†¦. Confidence means no dandruff. (Appendix 1) †¦ Face it. †¦ Cover it. †¦ I deal with dandruff like man. (Appendix 4) or †¦Rage. Rage against her breath of fear. (Appendix 5) Meanwhile, female models talk about beautyas in: †¦ some beauty shampoos(Appendix 3) about their daily activities such as â€Å"combing† in appendix 3 or about their emotion and their perception as in: †¦ I love my hair. †¦ Im convinced. (Appendix 2) †¦ Convinced. I am. (Appendix 3) They also mention one fact that they often try to avoid the troubles they encounter: †¦ Hide it†¦ Cover it†¦ I keep it secret as any woman should. (Appendix 4) 4.2 Choice of words 4.2.1 Verb choice As male models choose to talk about their confidence, their strength as well as their dominance, they use words that help to express perfectly what they mean. Actually, they use strong verbs as â€Å"breath†, â€Å"move† and â€Å"sweat† in appendix 1 or â€Å"face†, â€Å"solve†, and â€Å"deal with† in appendix 4 or verbs that show their activeness as in †¦ I trust Clear. (Appendix 1) The verbs spoken by male voiceovers also have the same feature: â€Å"remove† and â€Å"prevent† the dandruff (appendix 5), or make the dandruff â€Å"go away† and â€Å"stay away† (appendix 7) so that â€Å"its all settled† (appendix 4). All those verbs bring to the audience the active position of the speakers, and thus, reveal their dominant positions. On the other hand, the verbs used by female models are quite different when they seem to display the defensive positions of the women †¦ Im convinced. (Appendix 2) †¦ Convinced. I am. (Appendix 3) or their avoidance solutions for dandruff by hiding it, covering it or keeping it secret (appendix 4). 4.2.2 Adjective choice As their concerns are different, female and male models choose different adjectives when they speak about their hair. For example, most male models and voiceovers use â€Å"black† to talk about their hair or the hair they want to have: †¦ I like black. Black is confident. Black looks good. (Appendix 1) †¦ From black into darkness †¦ and into the dark, the icy blackness follows. (Appendix 5) †¦ the seduction of black, the temptation of black. Its the closeness of black that you can only have†¦ Be black. (Appendix 6) At the same time, female models talk about the features of â€Å"soft†, â€Å"clean† and â€Å"beautiful† which are just suitable to describe female hair. †¦ Clear makes my hair soft and beautiful†¦.Just soft hair. (Appendix 2) †¦ Can your shampoo leave your hair soft and clean †¦ Clear takes it soft. †¦Just soft hair. (Appendix 3) 4.3 Manner of speaking The last but not least feature that 20 viewers and the author realize as the difference between the two genders is the way they speak. Female models talk with a collaborative orientation. They talk as if they want to share their experience with the audience whereas male models and voiceovers try to assert their positions of dominance by a competitive orientation. They talk about their dealing with dandruff (appendix 4), the collision of â€Å"sparks† and dandruff (appendix 5), their black â€Å"seduction† and â€Å"temptation† when they are dandruff free (appendix 6). The tendency of dominance is also expressed by their short imperative sentences which can be found more frequently in male models or voiceovers speech: †¦ Face it †¦ Solve it (Appendix 4) †¦ Rage, rage against her breath of fear. (Appendix 5) †¦ Make the season more seductive. Make it a Clear Black Valentines. Be board. Be Black. Move closer anytime. Have Clear Black Valentines. (Appendix 6) The first advertisement with the male model, Bi Rain, also offers another feature of male speech. That is the logic in thinking and speaking: †¦ Black is confident. Black looks good. Looking good means no dandruff. Confidence means no dandruff. Clear means no dandruff. With his logical speech, Bi Rain tries to convince the audience the close relationship among Clear, black, confident and looking good. And he seems successful with my interviewees. All in all, from the above analysis of the language used in seven adverts, it comes to a conclusion that advertisement No 1, 5 and 6 are targeted at men (although by what the author and the interviewees get from the adverts, 5 and 6 target at both men and women); advertisement No 2 and 3 are for women and the rest are targeted at both men and women. 5. Conclusion It can be seen from the results that the female language and male language used in seven Clear Shampoo advertisements follow tightly the theory that are presented in other researches on gender differences in language. However, the interviews with Vietnamese viewers who are non-native speakers of English reveal that what lead such viewers to the conclusion of target audience are not the language but the models and the images of the advertisements. The study also come to another conclusion that the advertisers, who are expected to pay attention to the language of advertising, an effective tool of persuasion, do not actually do so. And the results are the wrong target of the two advertisements number 5 and 6, which advertisers tend to target at both men and women (which can be understood by the images of â€Å"white Clear† for women and â€Å"black Clear† for men) but actually target only at men if only language of the advertisements is analyzed.

Joseph Stalin :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Son of a poverty-stricken shoemaker, raised in a backward province, Joseph Stalin had only a minimum of education. However, he had a burning faith in the destiny of social revolution and an iron determination to play a prominent role in it. His rise to power was bloody and bold, yet under his leadership, in an unexplainable twenty-nine years, Russia because a highly industrialized nation. Stalin was a despotic ruler who more than any other individual molded the features that characterized the Soviet regime and shaped the direction of Europe after World War II ended in 1945. From a young revolutionist to an absolute master of Soviet Russia, Joseph Stalin cast his shadow over the entire globe through his provocative affair in Domestic and Foreign policy.   Ã‚  Ã‚  Ã‚  Ã‚  Stalin was â€Å"born in Gori, Georgia† as the third and only surviving child of a â€Å"cobbler and ex-serf†(Compton’s 403). His true name was Iosif Vissarionovich Dzhugashvili. â€Å"In 1912 he took the alias of ‘Stalin’, from the Russian word stal, meaning ‘steel†, hence his nickname â€Å"Man of Steel†(Compton’s 402). Stalin began his studies at the seminary as a devout believer in Orthodox Christianity, where he was soon exposed to the radical ideas of fellow students. In 1899, just about the time of graduation, he gave up his religious education and to devote his time to the revolutionary movement against the Russian monarchy. In 1902 Stalin was hunted down and arrested by the imperial police for organizing a large worker’s demonstration. A year later he was sentenced to â€Å"exile in the Russian region of Siberia, but soon managed to escape and was back in Georgia by early 1904†(Arc her 58). When the Russian Social Democratic Party split into Menshevik and Bolshevik factions, Stalin sided with the Bolsheviks, who just happened to be led by Vladimir Lenin. Stalin immediately became a staunch follower of Lenin, studying his every move. He did marry in 1905 but his beloved bride died of tuberculosis two years later. Their son, Yasha, died later in a Nazi Prison camp during World War II. After the Bolshevik’s Civil War victory, Stalin became highly organized and was elected secretary of the Communist Party. â€Å"After Lenin’s death, Stalin gradually isolated and shunned his political rivals, especially Leon Trotsky, and by the end of 1929 Joseph Stalin had succeeded in eliminating his opponents and became the supreme leader of the USSR† (Compton’s 404).   Ã‚  Ã‚  Ã‚  Ã‚  In the late 1920’s, living in Lenin’s shadow, Stalin decided that the New Economic Policy would introduce the Five-Year Plan.

Job Outsourcing’s Effects on the Economic Growth

The outsourcing of Jobs affects the economic growth of a country both positively and actively, for capitalists it is a welcoming deed but for a common citizen, still it is a nightmare. Outsourcing in Canada creates many controversies about Canadian economic growth. Mainly IT companies and auto mobile companies are outsourcing their Jobs in Canada, banking sectors are also doing the same. When it comes to economy of the country, these business organizations which are doing outsourcing can contribute more revenue to the government. But, always a good economic stability can be achieved by ensuring the economic status of a common citizen.In those terms, we can't say that outsourcing always shows a positive sign to the economic development of a country. According to the Dun & Broadsheet barometer of global outsourcing, more than 30 cents of every outsourcing dollar is related with information technology expenses. Based on their survey, in 1999 IT field spent more than $7 billion for its o wn outsourcing only. This shows an increment of 10 % or $700 million than the year 1998 (Joanne, Mar R, 1998). This sort of increments in spending on outsourcing shows that, companies are interested to subcontracting their Jobs, which means they are profitable by this deed.It improves the revenue of he company in low investments, this revenue hike may result in the Canadian economic growth and in a long run government of Canada also become the beneficiaries of this income in terms of taxes and insurance (Unknown, 2014). But the remarkable thing is that, this income may not be able to maintain the Gross National Product of the country. If we apply the principle of virtuous cycle in this case, we can identify that the companies which are outsourcing their Jobs are working on the basis of virtuous cycle.In less payment they are making more money and automatically the government also become a part of this virtuous cycle. For example, Sears Canada Ltd. Outsource their telemarketing and c all centre services to an American company called Dial America Inc. Since 1995 and they also give the same Jobs to Philippines, according to the company's vision, they improved their customer services and telemarketing functions in a cost effective manner. This process improved the financial status and customer satisfaction of the company, eventually it reflects in the economic growth of Canada (Dotson, Sandy, 1997).On the other hands, outsourcing is a threat to the economic growth of the country, mainly in the case of unemployment. The recent surveys show that the rate unemployment has been increased than the rate in 2009 recession. One of the major reasons for this joblessness is outsourcing. A lion share of the works of Canadian banks and Canadian financial services were done by Indian information technologists, Bank of Nova Scotia, Royal Bank of Canada and AD Canada trust are the major clients of Indian IT tycoons such as ‘Gate and DATA consultancy services (Unknown, 2014) Unifier Swan, 2013).This kind of over outsourcing results in unemployment and naturally it affects the standard of living of the common people in the country. According to the words of Ermine Willingly, a senior economist, found that, a number of people were earn an average annual income of $30000 to $60000, but due to the outsourcing they lose their income quickly and all those people fell in a jeopardy. Those people may suffer homelessness and bankruptcy; it will put a citizen into trouble, and the economic status of this kind of people may affect the total economy of the country Unifier Swan, 2013).For example, last year 41 employees in Canadian imperial bank of commerce (CIVIC) lost their Job due to IT outsourcing. In the same way AD bank also announces the replacement of its 100 employees and RIB also were in the same risk in the case of 45 employees (CB News, 2013). Along with that, several problems such as slackening of managerial control, hidden cost in production or servic es and the quality problems are the another demerits of Job outsourcing.Security and confidentiality threat is the another major disadvantages of job outsourcing, for example, a new concept, design of a products, documents of employees etc. (Buick, 2014). These all disadvantages may affect a country economic stability directly or indirectly. When it comes to the application of virtuous cycle in his case, it will not work well with the unemployed community in the country. Because, here in this case, people lost their Jobs and they don't have the capacity to enjoy the facilities or customer services that provided by the multinational firms.This means, most of the Canadian companies are accepting subcontracts to increase their productivity by cost cutting, and they are trying to reach their product to common people, but most of this citizens are the persons who were thrown out from these companies. In that manner they don't have the capacity to avail the services provided by these comp anies. So, still the principle of virtuous cycle is works with the firms and it works opposite to the Canadian community. To put it in a nut shell, outsourcing can make both the positive and negative effects in the economic development of a country.

MORRIS Surname Meaning and Family History

MORRIS Surname Meaning and Family History The Morris surname has several possible origins: As an English or Scottish surname, Morris may have originated as Maurice, an Old French personal name derived from the Latin Mauritius, a given name itself  derived from the Old French more (Latin maurus), meaning moorish or dark, swarthy. In this respect it was often a nickname given to someone with dark skin. Morris may also have derived as an Anglicized form of the Welsh personal name Meurig, also from the Latin Mauritius.Possibly an Anglicized form of the ancient Irish name Ó  Muirgheasa (variant  Ãƒâ€œ Muirghis), a personal name thought to derive from muir, meaning sea and geas, meaning taboo or prohibition.Morris may also have originated as a  variant of the German Moritz, or as an Americanized form of other like-sounding Jewish surnames. Morris is the 56th most popular surname in the United States. Morris is also popular in England, coming in as the 32nd most common surname. Surname Origin:  English, Irish, Scottish Alternate Surname Spellings:  MORRISS, MORISH, MORISSH, MORCE, MORSE, MORRISEY, MORICE, MORRICE   Famous People with the MORRISSurname Robert Morris Jr.  - American merchant and banker known as the financier of the American RevolutionWilliam Morris  -  American theatrical agent who founded the  William Morris Agency, one of the foremost theatrical agencies in the U.S.Lewis Morris  -  American land owner and developer, and signatory of the Declaration of IndependenceMargaretta Morris  -  American entomologistWilliam Morris  - British writer and artist; one of the principal founders of the  British Arts and Crafts Movement Where is the MORRIS Surname Most Common? According to surname distribution from  Forebears, Morris is the 805th most common surname in the world- found most prevalently in the United States, where it ranks 54th, but also very common in Liberia (17th), Wales (18th), England (39th), Jamaica (46th) and Australia (55th). Surname maps from  WorldNames PublicProfiler  also show the Price surname as especially common in Wales, as well as in the West Midlands region of England. Within the United States, Price is most common in the state of North Carolina, followed by South Carolina and West Virginia.   Genealogy Resources for the Surname MORRIS 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Morris DNA ProjectThis DNA project connects individuals with the Morris surname, or variants such as Maurice, Moris, Morres, Morress, Morrice, or Morriss,  who are interested in using DNA testing to help discover common Morris ancestors. Morris Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Morris family crest or coat of arms for the Morris surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. MORRIS Family Genealogy ForumSearch this popular genealogy forum for the Morris surname to find others who might be researching your ancestors, or post your own Morris query. FamilySearch - MORRIS GenealogyExplore over 11  million results from digitized  historical records and lineage-linked family trees related to the Morris  surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. DistantCousin.com - MORRIS  Genealogy Family HistoryExplore free databases and genealogy links for the last name Morris. GeneaNet - Morris  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Morris  surname, with a concentration on records and families from France and other European countries. The Morris  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Morris  surname from the website of Genealogy Today.- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back toGlossary of Surname Meanings Origins

The impact of the decision on the social work profession The WritePass Journal

The impact of the decision on the social work profession Introduction The impact of the decision on the social work profession ). Although it was concluded that a serious error in professional judgment was a leading cause to the death of the infant, it was mentioned repeatedly that there was a staffing problem in the department at the time and as a result, an overburdened caseload. This is not a novel argument as it has been noted in a number of reports that under staffing and over burdening, coupled with a number of other issues, is a leading cause of failure to satisfy demand for social work cases (The Lord Laming, 2009; BASW, 2012; Munro, 2011). If one takes this further in light of policy objectives, surely these failures cannot be attributed then to the individual social welfare professional. Every Child Matters called for institutional accountability for failure to protect children which involves cross-organisational cooperation and communication. The failure therefore of social welfare professionals as a result of an overburdened caseload should be attributed to the organization that they represent, u nless there is clear evidence of professional negligence or an error in professional judgment. By failing to take account of organizational failure in these SCR one is declining to account for these resource constraints which may be described as the root cause of these failures. Until these causes are therefore addressed, the problems and failures will continue to surface and in turn, the policy objectives and sought outcomes identified by Every Child Matters will not be met. Since the decision of Baby P. it has been reported that there are thousands more children taken into care. The effect of the Baby P. decision has essentially had a chilling effect on the occupation of social workers, as now there is a much lower threshold for intervention in the lives of vulnerable children at risk of neglect and abuse (Butler, 2012). The effect that the case has had on public awareness has also raised a standard of care for children, and generally there has been a greater concern for the wellbeing of children (Flannigan, 2012). Despite this increased concern, a lower threshold for intervention and an increased awareness as a result of the Baby P. case, there has still been a 58% increase in the workload of social welfare professionals since the decision in that case, with reports of many professionals leaving the profession entirely due to the unrealistic workload (Ibid). It can be argued therefore that there has been a disproportionate effect on the profession whic h is severely impacting the efficiency of those professionals. On one hand, there has been a greater diligence with regards to child care because of the decision, clearly there has been a chilling effect on these social workers, however this has not been proportionately dealt with by the allocation of additional resources to handle the excess workload. This has been noted in the media, where the increased vigilance has been commended, however with a warning that there are further budget cuts in the near future making it unlikely that local councils will be able to meet the current demand on the system (Butler, 2012). This is particularly troubling as prior to the decision in Baby P. there were already concerns over the workload of social welfare professionals. The reality of working across organizational boundaries and cultures presents significant difficulty to all parties involved, not least of which is the heavy administrative burden that is placed on these individuals (The Lord Laming, 2009). Indeed, certain professionals have been cited as saying that they have little time to do home visits at all, because of this heavy administrative burden (BASW, 2012). The extent to which this affects the profession has even prompted BASW to call for local government intervention by assigning administrative staff to handle these administrative responsibilities in order to allow social welfare professionals to get on with their work that they were employed and trained to do. There is a continued argument that these professionals are not afforded the opportunity to do their work, because of the presence of alternative duties that carry sanction for a failure to comply with. Whilst these administrative duties are arguably necessary due to the intricat e nature of the work involved, burdening social workers with these responsibilities clearly is not having the intended effect. The lack of support and resources again has prompted third sector parties, such as BASW to call for simplification of role of social welfare professionals in order for them to get on with their jobs. The evolution of the social welfare profession into a bureaucratic monster is linked to the problem of administrative burden and under staffing. A paper trail of administrative documentation demonstrating compliance with the required procedures has become the primary means of accountability (Munro, 2011). Not only does this increase the administrative burden, or indeed constitute the large majority of that burden, it also blurs lines of accountability. In the same way that most industry has line managers and channels of accountability to ensure effective work performance, so too is this necessary in the social welfare profession in order to run effectively. Local Safeguarding Childrens Boards (DfES, 2010), the Director of Children’s Services and other key figures in local authority and partner organizations need to be identified for these professionals in order to account effectively. Without these clear lines of accountability, serious cases and review of circumstances will b e lost in this bureaucratic process between professionals (Munro, 2011). The need for reform in this area of the public sector is very apparent and the implementation of correct monitoring and review systems would be likely to avoid situations resulting in SCR. It is arguable that if there had been better communication and reporting structures in the case of Peter Conolly, the error in professional judgment attributed to the social workers would have been entirely avoided as the case would be reviewed by other professionals. A major concern in the attainment of policy objectives for the protection of children is the rising concern about the unqualified practice of social workers. Simply put, there is a growing consensus that the training provided coupled with the lack of support given and the intense bureaucracy of process, is wholly inadequate (BASW, 2012). A large percentage of social welfare professionals feel that the training provided did not adequately prepare them for the realities of working in the profession and further that unqualified professionals are being employed to attempt to fill staffing vacancies, however these professionals are not adequately trained, but hired as a cheaper alternative. Further highlighted was the idea that the dominance of prescribed administrative tasks is also inhibiting the further knowledge acquisition by staff (Munro, 2011). The attempt by the state to simplify the criteria and standards of judgment has had the effect of disallowing independence of these profess ionals in this industry and this in turn has inhibited performance.   It is therefore the recommendation of Munro (2011) that continued professional development is highly necessary, as well as a review of initial training. Conclusion It is clear that the government and third sector parties involved have a clear objective and mission statement for social welfare practices nationally. There is a very clear agenda to eradicate occurrences of abuse and non-accidental death such as those of Victoria Climbià © and Peter Conolly. The Lord Laming report (2009) highlights the successes of this area, however also the grave failures. The realization of these objectives and therefore full realization of children’s right is severely hampered by what can be summarized as budgetary or resource constraints. The intense overburdening, lack of staffing, assumption of excessive administrative duties and lack or inadequacy of training is all knock-on effects of severe resource restriction. The conclusion therefore is that the decision to dismiss social workers in a case such as Peter Conolly will more often than not be a case of lack of support for these social workers leading to errors with fatal consequences. It seems to b e an unfair burden on these professionals to hold them to account, when in reality it is an institutional failure that need be addressed. The impact of the Baby P. decision has increased the workload of these professionals whilst holding them to a higher standard of professional vigilance, without additional support in an already overburdened profession. This has had a positive effect on the care standards for children, however a significantly detrimental effect on the social workers themselves. The social workers therefore should not individually be held to account, but rather a professional failure of the institution. By ignoring the cause of these professional failures one is doing a great harm to the morale in the profession as highlighted by published statistics on the matter (BASW, 2012). Unfortunately, social welfare is evolving into a thankless task as there is great expectation on these professionals, however little support to encourage or motivate them. Until such time as these constraints are reviewed and the departments reformed, fatalities such as Peter Conolly will continue to be an occupational hazard. The evolution of policy prioritizing the rights of children is impressive to say the least, however without correct implementation of measures to realize these policy objectives, these goals may never be reached. The current burden on these professionals is unreasonable in the circumstances and ironically the quest to end abuse against children has led to a professional abuse in the social welfare profession generally. References Reports Butler, P. (2012) Thousands more children taken into care in wake of Baby Peter case The Guardian [online] (Last updated 25 May 2012 18.28) Available on: guardian.co.uk/society/2012/may/25/children-in-care-baby-peter [Accessed 19 July 2012] Christou Ward v London Borough of Haringey [2012] UKEAT 0298_11_2505 Flannigan, A. (2012) Baby Peter Connellys Anniversary: Five Years on Is the UK Safer for Children? The Huffington Post [online] (Last updated 2 February 2012 17:57) Available on: huffingtonpost.co.uk/andrew-flanagan/baby-peter-connelly-uk-safe-children_b_1727255.html [Accessed 19 July 2012] Haringey Local Safeguarding Childrens Board, 2009 (Serious Case Review ‘Child A’) (ref: March 2009) London: Department for Education The British Association of Social Workers, 2012 (The State of Social Work 2012) (Ref: 15/05/2012) London: sn The Department for Education, 2004 (Every Child Matters: Change for Children) (DfES/1081/2004) London: Department for Education The Department for Children, Schools and Families, 2010 (Working Together to Safeguard Children: A guide to inter-agency working to safeguard and promote the welfare of children) (DCSF-00305-2010) London: Department for Education The Department for Education, 2011 (The Munro Review of Child Protection: Final Report, A child centred system) (ref: May 2011) London: Department of Education The House of Commons: The Lord Laming, 2009 (The Protection of Children in England: A Progress Report) (ref: 15 March 2009) London: The Stationary Office Legislation International Conventions The Adoption and Children Act 2002 The Children and Adoption Act 2006 The Childrens Act 1989 The Childrens Act 2004 The Criminal Justice and Court Services Act 2000 The European Convention of Human Rights 1950 The European Convention on the Exercise of Children Rights 1996 The Human Rights Act 1998 The United Nation Convention on the Rights of a Child

BUSINESS LAW Master Case Study Example | Topics and Well Written Essays - 2000 words

BUSINESS LAW Master - Case Study Example The contract also contained a clause that Supercool would not be liable for any loss or damage caused during stocking or maintainence of the show case by the staff of supercool. On the 30th of November 2008, Nick, now an employee of Supercool, made a delivery of the special lager to the bar at the football ground, and commenced to clean the glass case before stocking it. Unfortunately he stumbled and fell as he was cleaning the plate glass, causing several panes to break and crash to the ground. Falling glass caused damage to some bar furniture. One piece of broken glass caused a gash to the shin and right foot of Ethel, a member of the bar staff. Ethel didn't seek medical attention immediately, and, a week later the wound became badly infected, causing a permanent restriction of movement in her foot. John is now demanding compensation for damage caused to the bar area, and Ethel is claiming against Supercool for her injuries. Supercool have referred John to the clause in the contract, and have denied any liability to Ethel for her injuries on the basis that it was Nick and not the partnership who caused the injury and that, in any event, her failure to seek medical help immediately, has relieved anyone from legal liability for her injuries. I would advise Supercool that they have a bright chance to defend ... The Question of Compensation to John for the damage caused to the bar area. I would advise Supercool that they have a bright chance to defend the claim from John. As per the facts of the case on the 15th of November,2008, the partnership agreed with John, the manager of Inky Town F.C. to manufacture 5000 bottles of premium lager commemorating the club's 100 years in the football league. Under the terms of the contract Supercool would provide a large glass show case for six months, which would be both stocked and maintained by employees of Supercool in Inky's bar located at the football ground. The contract also contained a clause that Supercool would not be liable for any loss or damage caused during stocking or maintainence of the show case by the staff of supercool. According to the basic ingredients of the contract act there was a perfectly valid contract between John as the manger of Inky Town F.C. and Supercool. There was an agreement between John and Supercool and later on the agreement culminated in to a full fledged contract after both the parties co ming on an agreement on the terms of the contract. There was meeting of minds between John and Supercool in the same sense and no ambiguity regarding anything. The facts of the following case Carlill v. Carbolic Smoke Ball Co.(1893)I.Q.B.256 amply demonstrate the principles as to offer, acceptance "Contract - Offer by Advertisement - Performance of Condition in Advertisement - Notification of Acceptance of Offer - Wager - Insurance - 8 9 Vict. c. 109 - 14 Geo. 3, c. 48, s. 2. The defendants, the proprietors of a medical preparation called "The Carbolic Smoke Ball," issued an advertisement in which they offered to pay 100 to any person who contracted the influenza after having used one of

Reaction paper Essay Example | Topics and Well Written Essays - 250 words - 20

Reaction paper - Essay Example There are irregularities with the reports that are being disseminated to the public. These information varies from the number of people who died at Auschwitz to the percentage of the buildings are kept from its original state and which have been modified. Some information that was made public has inconsistencies and there have been no concrete proofs of the â€Å"killings† made at Auschwitz. The interview was made in search of the truth and not to make false conclusions and judgments as to what have happened. It is still in the search of the truth as to what have happened to the people at Auschwitz and how they â€Å"disappeared.† It was an unbiased report and just brought out the inconsistencies of the information being disseminated into the public for them to â€Å"believe.† On a personal note, although the issue regarding holocaust can be considered as a sensitive and controversial issue for most people, it needed to be faced and the public should have the responsibility of facing the facts and deciphering